Digital Marketing is the strategy in the current era to take your business to the online space to reach out potential customers using online advertising using search engine platforms, email marketing, social media marketing, affiliate marketing and many more. We at Poole Web Designers help you market your brand, products and services using paid advertisements and also search engine optimisation for more organic traffic.
Pay Per Click – PPC
Pay Per Click is one of the Digital Marketing techniques that are used by businesses to promote products, services, and brand on various platforms. This form of digital marketing is paid unlike search engine optimisation (SEO) that drives more organic traffic to your business. We help business advertisers promote their brand, products, and services online using the preferred search engine such as Google or Bing and social media platforms such as Facebook, Twitter, Instagram or Snapchat.
We carefully choose the right keywords and content that is relevant and valid to ensure your advertisements are placed to the right customers who are searching similar products or services. Digital marketing and Pay Per Click marketing are the best sources of traffic to your website to improve your ranking on Google and other search engines. Google uses a system called Ad Auction to select the appropriate ads based on bid values. We at Poole Web Designers offer great services to market your website, brand, products, and services to potential customers.
Search Engine Marketing
Search Engine Marketing, a digital marketing strategy using a paid technique could be achieved using PPC – Pay Per Click. The most popular platforms that you can choose to advertise on are Google and Bing. Please note if you live in a country where other search engines are popular we can market your products and services on those platforms as well.
Social Media Marketing
Social Media Marketing is one of the other popular platforms to market your products online. Though there are number of social media platforms people use, Facebook and Twitter are the popular platforms in the current era. However choosing the right platform depends on the type of products and services that you would like promote online. Social media platforms also uses Pay Per Click – PPC and other techniques such as impressions.
Email Marketing is one of the best techniques to reach potential customer’s private email inbox. There are number email templates available to make the appearance of the marketing email attractive and meaning information to be tempting to increase the conversion rate. The challenge in email marketing is to collect potential recipients emails.